Friday, October 11, 2013

Memo From AOL Mgmt Re: Use Of TechCrunch Editorial Branding For Personal Pranks


Dear [Name Unknown, possibly Chris Smith?],


It has come to our attention that you recently used a fake, mocked-up version of our technology editorial “blog” property TechCrunch in a personal prank.


Furthermore, it has come to our attention that your friend, a Mr. “Olivier M,” was in fact fooled by the aforementioned prank — or so it seems, based on the email entitled “Personal information in your website”, which was sent to TechCrunch Editorial “Tips” earlier this week (please see Attachments A, B, and C).


Tim ArmstrongMr. Smith, as you know, AOL acquired TechCrunch back in 2010. Yet from what we understand, you failed to ask anyone at AOL’s Brand Group for permission to use our intellectual property.


It’s possible that you’re sweating as you consider the legal ramifications of your actions, but don’t worry — you’ll note that this letter isn’t from AOL Legal.


More importantly, contrary to popular opinion, we here at AOL Management have a finely tuned sense of humor. Indeed, we laugh long and hard every time a journalist makes a joke about dial-up Internet or CDs. We understand that such jokes derive their humor from AOL’s longstanding association with the aforementioned dial-up Internet and CDs.


With that in mind, please consider permission to use TechCrunch branding and imagery to be retroactively granted in this case, because you are funny, subject to certain conditions (please see Attachment D). Indeed, you may tell your friends that AOL welcomes all use of TechCrunch branding and imagery for such friend pranking purposes, subject to the aforementioned conditions.


Sincerely,
AOL Management


cc: AOL Legal


Attachment A: Image Of Fake TechCrunch Sent To Us By Pranked Reader


techcrunch


Attachment B: Actual Correspondence From Pranked Reader (“Olivier M”) To TechCrunch Editorial


olivier


Attachment C: Explanatory Correspondence From TechCrunch Editorial To “Olivier M”


ingrid


Attachment D: AOL Guidelines For Parodic Use Of TechCrunch Branding


[message truncated due to length]












May 24, 1985


April 12, 2009, NYSE:AOL




AOL is a global advertising-supported Web company, with display advertising network in the U.S., a substantial worldwide audience, and a suite of popular Web brands and products. The company’s strategy focuses on increasing the scale and sophistication of its advertising platform and growing the size and engagement of its global online audience through leading products and programming. History of Aol: AOL was founded in the early 1980’s as Control Video Corp, with an online service, Gameline, for the Atari 2600 console. ...





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